TNS Media Research 2010
The TNS Media Research 2010 will be available in August 2010. The research will focus on audience (TV, press, Radio, internet) and Media usages and Attitudes.
Book your copy now...email us for more information on info@analysis-rc.com
Our detailed services are as follows:
Marketing Research Mauritius
Marketing Research Madagascar
Marketing Research Reunion Island
Marketing Research Seychelles
Marketing Research Mayotte
Marketing Research Comoros
Qualitative Research Mauritius
Qualitative Research Madagascar
Qualitative Research Reunion Island
Qualitative Research Seychelles
Qualitative Research Mayotte
Qualitative Research Comoros
Quantitative Research Mauritius
Quantitative Research Madagascar
Quantitative Research Reunion Island
Quantitative Research Seychelles
Quantitative Research Mayotte
Quantitative Research Comoros
Socio-economic Research Mauritius
Socio-economic Research Madagascar
Socio-economic Research Reunion Island
Socio-economic Research Seychelles
Socio-economic Research Mayotte
Socio-economic Research Comoros
Media Customer Brand Image Retail Research Mauritius
Media Customer Brand Image Retail Madagascar
Media Customer Brand Image Retail Reunion Island
Media Customer Brand Image Retail Seychelles
Media Customer Brand Image Retail Mayotte
Media Customer Brand Image Retail Comoros
Consulting and Consultancy Mauritius
Consulting and Consultancy Madagascar
Consulting and Consultancy Reunion Island
Consulting and Consultancy Seychelles
Consulting and Consultancy Mayotte
Consulting and Consultancy Comoros
Training and MBA and Formation and Management and Marketing Mauritius
Training and MBA and Formation and Management and Marketing Madagascar
Training and MBA and Formation and Management and Marketing Reunion Island
Training and MBA and Formation and Management and MarketingSeychelles
Training and MBA and Formation and Management and Marketing Mayotte
Training and MBA and Formation and Management and Marketing Comoros
Do not hesitate to contact us:
31, St Georges Street
Port Louis, Mauritius
T: +230 202 0055
OBJECTIVE & METHODOLOGY
Objective of the research is to measure TV, Radio, Press and Internet Audience in Mauritius.
Sampling: 700 home interviews with respondents above 18 years old during the month of July and August 2009 based on national quotas
Global TV Audience – ‘Watched Yesterday’
84% of the respondents interviewed declared having watched television prior to the day of interview. MBC1 tops the list of TV channels watched yesterday with a viewing rate of 69%, followed by MBC2 35%. Canal Satellite registers a viewing rate of 18% whereas its main competitor Parabole Maurice registers a score of 4%. The MBC TNT channels records a score of 12% while the corresponding figure for MBC3 is 19%
TNS MEDIA RESEARCH - 2009 REPORT - EXTRACTS
PUT – People Using TV - Overall
Respondents were asked about which TV channels they watched at what time the day before the interview was conducted for a minimum of 30 minutes. The PUT curve builds up gradually through 4 small peaks to attain highest 4th peak at 19h30 with a PUT level of 53%. The first peak is recorded at 07h30 (4%), the second one at 09h30 (4%) and the third one from 12h00 to 13h00 (8%). At the highest peak, at 19h30, we note that only 53% only was watching TV the day before the interview was conducted
PUT Levels and Distribution by Age
It would be misleading to comment on the time slots from 06h00 to 18:00 for Age as the sample size is small. On the other hand, interesting conclusions can be drawn from the 19h00 to 21h30 time slots where audience is higher in general. During these time slots, audience is well represented in terms of the two groups 25-39 and 40-55. After 21h00, the older age group (40-55) takes over the 25-39 years
PUT Levels and Distribution by Channel
An analysis of PUT levels and the main viewed channels shows that MBC1 audience exceeds all channels with a highest audience rate at 19h30 with 36% of respondents.
Audience for Canal Satellite is higher within the 19h00 to 22h00 time slot, with three peaks at 19h00, 20h30 and 22h00.
PUR (People Using Radio) Levels by Time Slot
Two peaks exist for radio audience, the highest one being at 07h00 and the second one at18h00. At the 07h00, the audience is at its maximum with 58% of those who have listened to at least one radio channel the day prior to the interview (Yesterday). The PUR gradually decreases after 07h00 till 15h30 and from there an upward trend is noted up to 18h00, where the second best peak is recorded. After 23h00, audience is almost flat with 1% of the listeners.
PUR Levels and Distribution by Region
An analysis of radio audience by region shows that respondents from the rural region are likely to listen to the radio across the day (relatively flat curve) with a higher concentration between 05h00 and 05h30 in the morning and at 20h00 also. Higher audience is noted for urban listeners at 08h30 and 16h30, although we note again a relatively flat curve indicating more or less steady listening across the day
PUR Levels and Distribution by Channel - Aug 09
The PUR curve shows that Radio Plus dominates all other channels across the day and more noticeably between 06h00 and 11h00 and between 17h00 and 17h30 . The highest peak recorded for Radio Plus is 07h00 with 26% of audience. At this time, Radio One has an audience rate of 11%, a rate that it maintains till 08h00. 07h00 is a peak time for All the radio channels, even the public channels like MBC Radio Mauritius. At 17h00 to 18h00, the drive time, Radio Plus secures 10% of radio audience. After 21h00, audience is almost flat and negligible and it is not seen exceeding 1%.
PUR Levels and Distribution by Age - Aug 09–
Listeners aged between 25 to 55 accounts for the majority of audience across all the time slots. However, At 05h00, listeners in the age group 40-55 accounts for 50% of the audience. From 09h00 to 11h30, there is a higher concentration of listeners within the age group 25-39 and they are also likely to listen to the radio between 19h00 to 20h00 compared to other age groups. The 18-24 listen to the radio mostly after 19:00, where 19:00 constitutes the peak time
Global Press Audience Aug 09– ‘Read Yesterday’ for Dailies and Read ‘the Week Before’ for Weeklies
40% declared having read at least one daily the day before, regardless of the brand. For weekly press, the readership rate is much higher at 76%. It is noted that not all readers bought newspapers. Only 22% of the interviewed respondents purchased a daily although the rate of reading is 40%. For weekly press, purchase represents 58%.
Readership and Purchase Rate Aug 09–– By Newspaper
Dailies : L’Express holds the highest readership rate of 56% followed by Le Mauricien with 40% and Le Matinal 37%. 52% out of the 22% of the buyers of newspaper bought L’Express followed by 38% for Le Mauricien and 24% for Le Matinal.
Weeklies : Within the 76% of weekly press readers, Weekend tops the list with the highest readership rate representing 55% while 5-Plus Dimanche is very close behind with 50% readership rate. Out of the 58% of the buyers of weekly press, 58% of them buy Weekend followed by 5-Plus Dimanche with 45%.
© 2009. TNS Analysis. No part of these materials may be used, reproduced or adapted without the prior written consent of the copyright owner. All rights reserved
