CONFERENCE
KNOWLEDGE YOU CAN TRUST
" Capital, Symbolique et Gestion Stratégique des Marques "
Dans le contexte concurrentiel et économique actuel, les marques doivent relever plusieurs défis : créer du sens pour le consommateur, renforcer les liens émotionnels, revenir à l'essentiel. Pour cela les responsables d'entreprises et les responsables marketing doivent maîtriser toutes les facettes de la gestion stratégique d'une marque, envisager différentes stratégies et suivre des indicateurs pertinents.
Conférencier: Prof Denis Darpy (Paris Dauphine University)
Date: 29-30 Mars 2010
Heure: 9h00 à 17h00
Lieu: Le Labourdonnais Hotel, Port Louis, Ile Maurice
We are the Market Research Specialist in the Indian Ocean Region. We have conducted several Marketing Research in Mauritius, Reunion Island, Madagascar, Comoros, Mayottes, Seychelles.
Our Services includes:
- Qualitative Researches: Focus Groups, In-depth interviews, semi-guided interviews, observation
- Quantitative Researches: Face to face (PAPI, CAPI), Telephone (CATI), Mail, Web Online.
- Mystery Shopping
- Advertising Research
- Audience Research
- Business-to-business
- Children / Youth's Research
- Concept Testing
- Data mining
- Demographic Research
- Employee Research
- Image Studies
- International Studies
- Media Testing
- New Product Development
- Omnibus
- Opinion Polling
- Packaging / Design
- Panels
- Pricing Studies
- Projective Techniques
- Retail Audit
- Segmentation Research
- Statistic Analysis
- Tracking Studies
- Usage & Attitude Studies
- Brand Research
- Consumer Research
- Customer Satisfaction Studies
- Product Testing
- Syndicated Research
All these services are provided in the following countries: Mauritius, Reunion Island, Madagascar, Comoros, Mayottes, Seychelles.
We have extensive experience in the following sectors:
- Advertising / Public Relations
- Agriculture
- Automotive
- Beverages
- Catering / Hospitality
- Cosmetics / Hygiene
- Food
- Healthcare / Pharmaceutical
- Logistic / Mail / Transportation
- Petrol / Oil / Gas
- Public Sector / Government
- Telecommunications
- Textile / Fashion / Clothing
- Travel / Tourism / Sport / Leisure
- Consultancy
- Financial Services
- Media / Entertainment
- Retail / Wholesale
- Tobacco / Cigarettes
Analysis Institutes of Management is specialised in providing high level professional training services in Mauritius, Reunion Island, Madagascar, Comoros, Mayottes, Seychelles. Our course ranges:
- Master in Business Administration - MBA
- Degree - BSc
- Special courses in Marketing, Management, Leadership